Mac the Moose is billed as the selfie stop and local legend moose statue on the tourism home.
Walk or drive through Moose Jaw long enough and Tunnels of Moose Jaw comes up. Underground tour attraction that makes the notorious slogan tangible. It is the subterranean half of the visitor circuit.
Underground, Tunnels of Moose Jaw sells the subterranean attraction that keeps the notorious brand concrete for guests who want a ticketed story. Above ground in summer, Crescent Park Amphitheatre hosts Concerts in the Park, which is how locals date warm evenings when the trolley is parked and the lawn fills with chairs. The Tourism Moose Jaw visitor centre at 450 Diefenbaker Drive is the practical door for maps and tickets when you arrive by highway and need a human, not a hashtag.
More on Moose Jaw: City Score history, neighbour compares, and the full topic set on the hometown page.